So, you’ve heard the stories or seen firsthand an entrepreneur who has managed to build a successful business on Shopify. Now, inspired by their efforts, you wish to ensure your store is successful too. One good way of reaching out to potential customers is by running targeted ads on social media.
In this article, we’ll be showing you how to run optimized Shopify ads on Facebook. But there are several things you should have before we begin. These include the following:
- A Shopify store setup with at least one product that you want to sell.
- A Facebook page for your Shopify store/product with access to the ads section.
- Money to spend on your ads.
If you have all of these already set up, then you can continue reading on to find out how you can run Shopify ads on Facebook.
- Add your Facebook Pixel
Most of the action that happens whenever a user clicks on your ads happens on the backend. Therefore, it is necessary to have a way to track each action taken as a result of your ads. This can be done using Facebook Pixels.
Facebook Pixels are little lines of code that can be added to your website to learn who your customers are and what they do on your website. You can create your Facebook Pixel from the Pixel tab in Ads Manager. This code can be installed in Preferences under the Online Store option on your Shopify admin dashboard.
- Create an audience
Now that you can track anything that goes on in your store, it’s time to define your target audience, which is who will get to see your ads. This is an essential part of creating a Shopify ad on Facebook.
You can customize your audience based on their age, sex, location, interests, demographics and past activities. If you’re unsure of who to target, Facebook provides an easy to use tool, Audience Insights, to help you out.
- Decide on your ad type
The type of ad content you’ll create depends on the results you’re hoping to achieve. There are three main categories of ads on Facebook depending on the type of campaign you want to run.They include Awareness, Consideration, and Conversion.
For new businesses without a following, consider running awareness campaigns first. If your primary concern is to increase brand engagement or generate leads, you can try running Consideration campaigns. Finally, Conversion campaigns will help you get more customers.
- Have a budget
If you are new and inexperienced with creating Shopify ads on Facebook, you could start with a little money and see the results before deciding to invest more. This is one of the primary benefits of using Facebook ads, the ability to run ads for as low as $10 and see actual results. To reach more people, you will need to increase your budget, so you need to plan for that.
- Create your ad content
Depending on the ad type you decide upon, your Facebook ad needs to have the following:
- Button Link
To get the best results, you should consider hiring a copywriter to help you create great content that makes whosoever sees your ad want to visit your Shopify store. You can try advertising a few products at a time or your store itself to gain more popularity and increase engagement.