Does a small company need a telephone switchboard?

Usually the customer does not want a switchboard, because he has mobile phones and bought GSM service “no limit”. It is still available under the phone, so why do you need a switchboard?

While in larger organizations, offices and institutions the question about the legitimacy of having a coherent telecommunications system is rarely asked, owners of smaller companies more often ask themselves whether they really need a telephone exchange. Let’s see what it may be useful in.

Why do companies need a telephone exchange?

First of all, let’s consider how many companies use fixed-line telephony, whether the choice depends on their size and why they choose this type of telephones, if there are mobile phones.The reasons for using fixed telephony are an important element. The most important of them, also regardless of the size of the company, is the greater credibility of a fixed number. This is the opinion of 60% of companies. Among the smallest companies, the issues of habituation and use of the offer of operators connecting fixed telephones with the Internet in packets are also more frequently raised, but at the same time, every fourth company believes that a fixed-line phone provides better quality of calls than a mobile phone. As the company’s size grows, the argument of using the internal telephone network is being invoked more and more often.

There is no second chance for a good first impression

In every industry, companies care about attracting customers. They get them by recommendation (the most desirable form, because it proves that someone was satisfied with our products or services), as a result of advertising activities or after an independent active search. However, a new customer also comes to us when they have a specific need or want to solve a problem. In order to search for companies and people who will help him/her, he/she usually uses the Internet.

There is no second chance

On the basis of the website, the client creates the first impression of the company and makes a decision about the contact. Most often he or she will try to call you. Assuming that we have already encouraged him to contact us thanks to our presence on the Internet, it would be a pity to lose it just because the customer does not call us. Why? Just because: we stand on a ladder at a height of 2 m and mount cameras, detectors or other devices, we drive by car and we left the phone in a jacket in the boot,we are at a meeting and it is not a good idea to answer the phone. Not every situation is conducive to answering calls. Of course, the above examples are biased and exaggerated, but many life situations can cause us not to take the call from a potential customer. And the customer will not always have enough patience to call all the cells he finds on the company’s website.

A spectacular welcome

An unquestionable advantage in telecommunication systems is the ability to reproduce a verbal message (announcement) before the connection. A professionally prepared announcement will have a positive impact on the company’s image. In 1a-telefonansagen offer you will find the service of recording announcements by a professional lector.

When handling incoming calls, it is important that the caller receives the necessary information as soon as possible. IVR (Interactive Voice Response) is one of the elements of the call patterns. Their main goal is to improve customer service and reduce the costs of this service. In IVR, customer inquiries can be answered without the need for employee time, or the call can be redirected immediately so that it reaches a person with the appropriate competences.

Many installers associate the hotline system with large companies and equally large telecommunication servers. They are also afraid of a complicated and long-term configuration of such traffic organization.

If we decide on the switchboard and make full use of its possibilities, we will undoubtedly influence the positive reception of the company by the customer. Even a small company, thanks to well-thought-out service of telephone traffic, the use of announcements, queuing or answering calls on any phone, in any place – with the help of a few people can efficiently respond to many customer inquiries.

By Nick H