By Nick H 
This is the process that includes content creation, scheduling posts, creating a strategy, widening the reach, and interacting with various users. It also involves monitoring social media accounts. With social media management, you can build relationships with your subscribers and come up with relevant posts.
How significant is it?
The number of social media users around the globe could reach over 3.6 billion. This is according to Statista. These users spend 2.5 hours on the most popular platforms. Users often communicate through messengers. They also tend to explore trends and post photos and videos.
Through managing social media sites, you will be able to drive the attention of online users to your brand. Because this can be labor-intensive, you may need to hire a social media manager. He or she will be tasked to analyze social media engagement data, produce digital campaigns, and monitor customer interaction trends. A successful social media manager will be able to make a brand visible on social media and form an online community around it.
How to get started
Certain steps have to be taken by people who like to promote their brands on social media sites. These will get you started on the process.
Target audience research
You have to determine the type of audience you like to target. You have to point out the primary characteristics of your ideal customer. This will enable you to understand your customers very well and create a strategy that addresses their needs and solves their concerns.
Create a social media strategy
A social media manager must be able to choose the best platforms and come up with a strategy for each one. To develop a comprehensive strategy, you have to take into account the target audience, values, brand voice, industry information, and your business goals.
Set up a publishing schedule.
Social media management requires you to create a content calendar for each of the social media accounts. You can make use of several helpful tools such as HootSuite, Zoho, or Loomly. These tools tend to include this function and support you in terms of publishing time. You may schedule the time and date of your publishing in your content calendar. You have to plan the posts which will be shared with the target audience automatically.
Interact with your users
You have to ensure day-to-day communication with your customers is your top priority. This is the best way for you to earn their love and trust. Interact with your followers and reply to their comments on your posts. Communication has a direct effect on your brand awareness, brand reputation, and customer loyalty.
Monitor content performance
Keep track of the performance of all the marketing efforts you spent on social media. Analyze the top-performing content, and look into the analytics of your ads or how effective the campaigns are.