Amazon was originally launched as an online bookstore in 1995. Since then, the company has expanded its product line to include electronics, food, toys and even cloud computing services.
Amazon is now a household name. As of 2021, Amazon has over 200 million Prime subscribers who pay $119 per year for free shipping on millions of items and access to Prime Video and Prime Music.
Amazon is a household name in the US. The company was originally founded as an online bookstore in 1995 by Jeff Bezos, who wanted to take advantage of the growing internet usage at the time.
Since then, the company has become one of the world’s largest ecommerce companies and expanded its product line to include electronics, food, toys and even cloud computing services.
What is Amazon Buy Box
The Amazon Buy Box is the box on a product detail page where customers can begin the purchasing process by adding items to their shopping carts. The Buy Box can only be won by sellers who meet performance-based requirements relating to customer service, price and availability, shipping speed, and fulfillment method.
Amazon Buy Box refers to a box that appears on the right-hand side of product listings.
Winning the Amazon Buy Box has a tremendous impact on a FBA seller’s sales and revenue.
The formula Amazon uses to decide which merchant wins the Buy Box is complex and changes constantly based on numerous factors. However, Amazon’s Buy Box formula ensures that only trusted, reliable companies, sellers win the Buy Box. As a seller, that’s an immense perk.
How to win amazon buy box
The Amazon Buy Box is the box on a product detail page where shoppers start the purchase process by adding items to their shopping carts. In addition to being the most desired real estate for sellers on Amazon.
In order to win the Amazon Buy Box, you must meet all of the following requirements:
Registered as a Professional Seller
Active and in good standing
Have a high level of inventory performance and customer satisfaction metrics
Offer Prime shipping
Amazon determines who’s a trusted seller by reviewing these factors:
Order defect rate (ODR), which is based on orders that received negative feedback, an A-Z claim, or a carrier-credited return. This metric should be less than 1%.
Pre-fulfillment cancel rate, which is based on orders that were cancelled before shipment. This metric should be less than 2.5%.
Late shipment rate, which is based on orders that shipped more than 30 minutes past their promised ship time. This metric should be less than 4%.