In today’s competitive business world, corporate identity is a brand’s most essential and valuable thing. It is the first and most important impression you make on your customers. Visual brand design refers to anything that aesthetically showcases your brand. Your apparent image and the visual parts create your brand as a whole. It is the nature of your business.
Then your brand’s visual design should reflect that.
In addition, you must be guided by your values and quality, intentions, and reliability. Each product makes an impression intentionally or by default; linking that impression to the customer experience makes brand design special and unique. Now different brands have different variations or designs that appeal to different groups of people.
brand design is driven by several factors. These factors are its characteristics, its use, and its suitability. On the other hand, the impression of a product is a combination of many factors: its name, price, packaging, appearance, advertising style, and, finally, the product type itself. Therefore, all marketing communications should be considered to contribute to creating the brand image.
Therefore, it is desirable that advertisements consistently show the same brand image year after year. In addition, the product must meet expectations and ensure that the claims made in the advertising campaign are accurate and consistent.
For brand promotion and brand design, the ad itself needs to look great. If it seems too mediocre or cheap, it will create a bad image in front of your customers. It should be remembered that advertising carries the prestige of the product. So now it’s easy to see that the consumer is buying the image, not the product itself. It is because the consumer has complete confidence in this image.
Some manufacturers have managed to create an almost mesmerizing effect on their products over the years. For example, a shoe polish user will not switch to any other brand, as the brand name and advertising create an image of honesty. In addition, the price tag also leads the buyer to assume that it must be better. Again, if you consider toilet soap, there are varieties on the market. It is believed that the most expensive soap should be of high quality. Thus, when buying soap, the consumer purchases the image, not the soap itself.
Advertising and positioning make the product interesting, not the brand design itself. Therefore, the advertisement must arouse interest in the product or brand design since the product carries the brand’s image. Therefore, it is essential to position the product correctly. On the other hand, the brand signifies the quality of the product and guarantees the promised benefits.
Summary
Brand retention ultimately attracts the target audience and influences the final purchase decision. Hence, a strong brand identity is essential for mass marketing.